Models as First Ladies

Tyra Banks as Michelle Obama in Harper's Bazaar

Supermodel and TV show host Tyra Banks stars in a rather bizarre photo story in the upcoming September issue of Harper's Bazaar. Banks plays Michelle Obama, Barack Obama's wife and possibly the next First Lady of the United States.

Posing alongside a Barack look-alike and two little girls, Banks is captured celebrating the win, in the oval office, visiting children in schools, and even in bed with Obama wearing a Harvard tee.

Tyra has some advice for Michelle in the interview, “Oh, I want her to not take herself too seriously," she says. "She’d need to know how to take a fierce picture, but at the same time be able to eat fried chicken, have grease on her fingers, and be okay with getting photographed like that, too. I’d want her to feel like every child in America is hers – to have a true connection.”

As we would expect from the fierce and usually outrageous Banks, she claims in the article that were she the first lady, her Secret Service code name would be, "KMFA: Kiss My Fat Ass."


Celebrity Impersonation
There is a growing trend of celebrities impersonating political figures, which presents opportunities for entertainment industry innovations that provide unique and engaging experiences.
Political Satire in Fashion
The use of political figures in fashion shoots and editorials is on the rise, presenting opportunities for fashion brands to explore new ways of making a statement and generating buzz.
Personal Branding for Public Figures
Public figures embracing unconventional personas and using them as a platform for personal branding is a trend to watch, creating opportunities for marketing and PR strategies that push boundaries and captivate audiences.

Who This Affects Most

Entertainment
The entertainment industry can leverage the trend of celebrity impersonation to create unique and engaging experiences for audiences, such as virtual reality experiences or interactive performances.
Fashion
Fashion brands can harness the trend of using political figures in editorials to create bold and impactful campaigns that resonate with consumers and spark conversations around social and political issues.
Marketing and PR
The trend of public figures employing unconventional personas for personal branding opens up possibilities for marketing and PR professionals to create attention-grabbing campaigns and collaborations that capture public interest and enhance brand image.
SCORE
6.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 99%
Activity 99%
Freshness 8%

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