At first glance, people have been surprised to see laptops on display at the British Motor show. These laptops were from Bentley though, so it did in fact make perfect sense.
These luxury laptops (they call them note books) come from Dutch company, Ego.
Prices START at £10,000 and each is hand-built and wrapped in custom-stitched leather and color schemes which are taken directly from Bentley automobiles. I can see a computer geek really wanting one of these.
In case you are interested, it has a 64-bit processor with 160 GB hard drive, runs on Microsoft's Windows Vista. Pricing starts at £10,000 ($19,823).
Below is the original Ego computer line.
Why This Trend Is Growing
- Luxury Branding
- Luxury branding trend in the tech industry, with high-end companies like Bentley entering the laptop market with premium offerings.
- Customized and Hand-built Tech
- Hand-built and bespoke technology trend, with companies like Ego offering personalized, custom-made laptops with high-end specifications.
- Cross-industry Collaborations
- Trend of cross-industry collaborations, as companies from different sectors such as automotive and tech come together to offer unique, luxury products like the Bentley-branded laptops.
Industries Being Reshaped
- Technology
- The technology industry has potential for disruptive innovation by targeting high-end, luxury consumers with customized, high-specification devices.
- Automotive
- The automotive industry has the potential for disruptive innovation by expanding their brand presence in other industries such as technology and lifestyle, with products like the Bentley-branded laptops.
- Luxury Goods
- The luxury goods industry has the potential for disruptive innovation by entering into new sectors such as technology and leveraging cross-industry collaborations to create unique, high-end products.
