Lucy Lui and Harper’s Bazaar have teamed up to put exquisite, luxury fashion in some ridiculous extremes, trying desperately to make an Olympic themed spread.
She wears Versace on the balance beam, Armani Privi for the javelin toss, Chanel when wrapped in the flag, Carolina Herrera as Robin Hood, Givenchy for fencing, Dior in the boxing ring, Alexander McQueen crossing the finish line, and Christian Lacroix on the winners podium.
Implications - If that isn't the most impressive collection of high-end fashion designers you've ever seen someone wearing to play (or pantomime) playing sports in, I would like to meet you and your friends. Lucy Liu shows her versatility as a model and actress with her dominance of this shoot.
Key Themes Behind This Trend
- Luxury Athleisure
- Opportunity to create high-end athletic wear that combines luxury fashion with performance functionality.
- Fashion Sport Crossovers
- Potential for collaborations between fashion designers and sports brands to create unique and stylish sports-inspired collections.
- Celebrity Fashion Influencers
- Opportunity for celebrities to leverage their influence in the fashion industry to promote sportswear and athletic fashion.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Designing and marketing high-end athletic wear that blurs the lines between fashion and sportswear.
- Sportswear
- Disruptive innovation opportunity: Collaborating with high-end fashion designers to create fashion-forward sports-inspired collections.
- Fashion Modeling
- Disruptive innovation opportunity: Leveraging the influence of celebrity models like Lucy Liu to promote and endorse sportswear brands.
