Tthe "Marilyn" sweatshirt from Ashish is unique in that it provides bust padding on the outside of the top, rather than through a padded bra underneath. I guess if you are going to fake having bigger breasts, you might as well be obvious about it when you do.
It is available from Browns and is an eye watering £190... yes, pounds.
They say it is a "sweatshirt with serious style, a great casual look for day with drainpipes and towering heels" but for £190 I would want more than that!
What's Driving This Trend
- Exterior Padded Fashion
- Disruptive innovation opportunity: Explore new ways to incorporate padding in fashion items, creating unique and eye-catching designs.
- Visible Bust Padding
- Disruptive innovation opportunity: Develop fashion items that purposefully showcase bust padding as a trend, challenging traditional notions of beauty and body aesthetics.
- Statement Sweatshirts
- Disruptive innovation opportunity: Design sweatshirts that make bold fashion statements, incorporating unique design elements to attract attention and spark conversations.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Reimagine traditional fashion norms by introducing unconventional design elements and creating new market segments.
- Apparel Manufacturing
- Disruptive innovation opportunity: Explore innovative production techniques to incorporate padding in garments, offering enhanced comfort and style.
- Online Retail
- Disruptive innovation opportunity: Develop online platforms that cater to the demand for unique and unconventional fashion items, attracting niche customer segments.
