Granny Underwear Made Chic

Kiki Cashmere Bloomers

Dreamy soft cashmere has made its way into undergarment fashions - bloomers to be exact. Luxury intimate wear brand Kiki de Montparnasse has added a modern twist to the styling of vintage bloomers, and constructs them with the softest of fabrics, cashmere.

These are certainly not your grandmother's knickers and at $175 per pair they are not going to be found in my 'drawers'. However they are cute as anything and comfy too, I imagine.

The 'Intime Cashmere Bloomers' have a fashionable high waist, flirty ruffled hems, and a delicate pointelle pattern and are available only in black.

Cashmere Undergarments
The use of cashmere in undergarments presents an opportunity for luxury brands to cater to consumers seeking both comfort and style.
Modernizing Vintage Styles
Brands can innovate by adding a modern twist to vintage designs, like Kiki de Montparnasse did with their chic bloomers.
High-waisted Intimate Wear
The rise of high-waisted designs in undergarments offers an opportunity for brands to tap into the growing demand for retro-inspired fashion.

Sectors Adopting This

Luxury Fashion
Luxury fashion brands can explore the use of cashmere in undergarments to create high-end, comfortable pieces for discerning customers.
Intimate Apparel
The intimate apparel industry can take inspiration from Kiki de Montparnasse's modernization of vintage styles to attract fashion-forward consumers.
Retro Fashion
Brands in the retro fashion industry can capitalize on the popularity of high-waisted designs in undergarments by offering unique vintage-inspired pieces.
SCORE
5.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 82%
Freshness 8%

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