The new BBC advertising campaign, "Show Both Sides of the Story," does just that. The angle: get corner billboard space everywhere and juxtapose news on each corner.
Credits
BBDO New York
Bill Bruce (Chief Creative Officer)
David Lubars (Chief Creative Officer)
Eric Silver (Executive Creative Director)
Ari Weiss (Creative Director)
Jerome Marucci (Creative Director)
Jamie Overkamp (Art Director)
Jerome Marucci (Art Director)
Ari Weiss (Copywriter)
Implications - The images are powerful and make a statement about how most people tend to get one side of the story without considering the other. The billboards have a two-faced effect that dramatically captures the emotions of the portrayed subjects. From the oppositions of a soldier and an explosion to an Iraqi family and a TV with Bush on it, this ad is a clever way to try to promote the image of neutral media.
What's Driving This Trend
- Cornervertising
- Advertising campaigns utilizing the unique corner billboard space to showcase dual perspectives and increase engagement by capturing the emotions of viewers.
- Juxtaposing Opposing Views
- Displaying the opposing sides of controversial stories on adjacent corners to promote neutral media and encourage viewers to consider both perspectives.
- Two-faced Advertising
- Using two pieces of advertising artwork on a single billboard to convey a powerful message and make a statement about social issues.
Who This Affects Most
- Advertising
- Corner billboards to showcase opposing views and increase viewer engagement.
- Media
- Using advertisements to encourage neutral news coverage and balanced reporting to challenge the dominant media narrative.
- Design
- Creating impactful and creative ad campaigns to evoke strong emotions and convey powerful messages to viewers.
