Dolce & Gabbana reinforce their love relationship with the world of sports via a new partnership with Milano Beach Soccer, Italy's champion team for the past two years.
Already a Gold sponsor for A.C Milan and a supplier of the official uniforms for the Italian National Soccer Team, Dolce & Gabbana explain this new fashion-sport tie-in, "We have just recently discovered Beach Soccer and we instantly became fans of this sport, which is the summer version of soccer."
Check out the gallery for an excellent photo shoot by Stefano Guindani of the Milano Beach Soccer team wearing the Dolce & Gabbana GYM collection.
Dolce & Gabbana describe the GYM collection as, "A collection which interprets the technical characteristics of various sports through tailored cuts and attention to details."
Also check out other recent examples of merging fashion with sports:
Why This Trend Is Growing
- Sports-fashion Collaborations
- Opportunities for fashion brands to collaborate with sports teams to create specialized collections that blur the line between fashion and function
- Growth of Beach Soccer
- Opportunities for sports brands to invest in beach soccer as interest and participation in the sport grows worldwide
- Tailored Sportswear
- Opportunities for fashion brands to create sportswear collections with tailored cuts and attention to details that bring a higher level of fashion to the world of sports
Industries Being Reshaped
- Fashion
- Fashion brands can expand into the sports market by collaborating with sports teams and creating specialized sportswear collections
- Sports
- As interest in beach soccer grows, sports brands can invest in and capitalize on the growth of this unique sport
- Photography
- Photographers can capture the fusion of fashion and sports in creative and visually appealing ways for advertising and editorial content
