If I was given a Maserati Quattroporte the last thing I would want to do is cover it in glass, making the car looks like an alien hedgehog. Italian artist Luca Pancrazzi clearly does not agree with that point of view. She covered this Maserati with 1,763 lbs of broken glass.
It looks truly amazing but what a waste of a Maserati.
The car was parked outside the Moscow Museum of Modern Art.
Key Themes Behind This Trend
- Luxury Car Aesthetics
- Opportunities to create art-inspired customization options for luxury car owners
- Sustainable Auto Design
- Exploring eco-friendly materials that could be used in car manufacturing
- Marketing Through Unconventional Art
- Using unconventional art such as glass-covered cars as a means of marketing and brand awareness
Where This Applies
- Automotive
- Manufacturers could explore possibilities of using eco-friendly materials and art-inspired customization options, while dealerships could market custom car designs as a unique selling point
- Art and Design
- Artists and designers could explore unconventional art forms such as glass-covered cars as a way of attracting attention and gaining publicity
- Marketing and Advertising
- Agencies can work with companies to create unique and unconventional marketing campaigns, using objects such as glass-covered cars to gain attention and increase brand awareness
