Showing one's underwear by wearing see-through garments has gone from the catwalks to the sidewalks and that can only mean one thing: the fad is creeping its way into the mainstream, becoming somewhat of a real trend. Some celebrities seem to think this is stylish judging by these red carpet fashions. The peekaboo look is worn by Teri Hatcher, Rihanna, Charlize Theron and company.
I don't know whether this falls into the “WTF were they thinking?†category or the “I can see your business even though I really don't want to right nowâ€. You be the judge.
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What's Driving This Trend
- Sheer Fashion
- Opportunity for fashion brands to leverage on the fashion trend of wearing see-through garments to create provocative, daring designs for both men and women.
- Lingerie as Outerwear
- Innovative fashion brands can explore the trend of styling lingerie as outerwear, taking inspiration from the peekaboo looks worn by celebrities.
- Transparency in Fashion
- There is an opportunity for sustainable fashion brands to experiment with sheer materials while highlighting transparency in the supply chain and promoting ethical practices.
Who This Affects Most
- Fashion
- Fashion brands can capitalize on the trend of wearing see-through garments by creating daring, provocative designs for both men and women, featuring sexy but comfortable lingerie.
- Lingerie
- Lingerie brands can explore the trend of styling lingerie as outerwear, creating more versatile lingerie designs that can be worn both under clothing and as standalone outfits.
- Sustainability
- Sustainable fashion brands can leverage on the trend of using sheer materials, highlighting transparency in the supply chain and promoting ethical practices, while creating innovative designs that are both eco-friendly and fashionable.
