Pomegranate is everywhere, and just when you thought the excitement was burning out, along comes pomegranate wine.
From Isreal 21C:
If you've been to the supermarket lately, you've probably noticed that the hottest trend in the food industry is pomegranate products.
Several years before the trend got started, a family in Israel's Upper Galilee region began working to create a tastier and healthier version of the ancient fruit, only to cross their way into yet another huge food market. Their product: the world's first pomegranate wine fit to be sold to international wine connoisseurs.
The story began ten years ago, when father and son Gaby and Avi Nachmias, the third generation of a farming family who were founding members of Moshav Kerem Ben Zimra in the Galilee, began experimenting to create a new strain of pomegranates. Understanding the fruit's excellent therapeutic qualities, their goal was to engineer a "super fruit" that would be richer in vitamins and antioxidants, sweeter, and deeper in its red color than most pomegranate types.
What Makes This Trend Stand Out
- Pomegranate Wine Industry
- Opportunity for winemakers to create a new market niche by incorporating pomegranate as a main ingredient
- Functional Beverages Industry
- Opportunity to tap into the health-conscious market by creating pomegranate-based drinks that offer health benefits
- Israel Agriculture Industry
- Opportunity to invest in innovative agriculture practices like creating new varieties of fruits that can potentially revolutionize the food industry
Sectors Adopting This
- Wine Industry
- Pomegranate wine's popularity can open opportunities to expand the wine industry's product line with innovative options
- Food and Beverage Industry
- Pomegranate's popularity can create a new market segment in the food and beverage industry with healthier and innovative options
- Health and Wellness Industry
- The rise of pomegranate products can spur the growth of the health and wellness industry by promoting pomegranate's health benefits
