The Euro 2008 games might be over, but we're still taking in all the cool innovations surrounding the European soccer championships. These Track Jackets for dogs, for example, are a great illustration of how inclusive fans become when it comes to showing their patriotic colours. If you're don't have a child to deck out in your team's colours, then dressing your four legged friend is the next best way to extend your team support to others.
The doggy track jackets, which come in Argentina, Brasil, Mexico, España, USA, Germany, Italia and England, are available at Trixie and Peanut starting at $39.
Key Themes Behind This Trend
- Patriotic Canine Fashion
- Disruptive innovation opportunities could include expanding product lines to include more countries and customization options.
Where This Applies
- Pet Fashion
- There is potential for disruptive innovation in the pet fashion industry by creating more stylish and customizable options for pets.
