Nissan has released this incredibly enticing ad captioned, "Break Glass in Case of Adventure."
The print ad, created by The True Agency, is for "the new full-size Nissan Armada." The video shows an Armada TV spot.
The break glass in case of adventure is really neat, but we've seen similar concepts before. The gallery shows a Mini Cooper ad in Toronto that featured a Mini in a cage that read, "Please don't feed the Mini." It was created back in 2006 by ad agency Taxi.
Below, there is an ad for 3M Security Glass along the same lines.
What Makes This Trend Stand Out
- Adventure-themed Ads
- Disruptive innovation opportunity: Develop interactive and immersive ad campaigns that create a sense of adventure and excitement for the audience.
- Creative Visualization of Products
- Disruptive innovation opportunity: Explore unique and captivating ways to showcase products in print and video ads to grab consumer attention and create brand awareness.
- Innovative Use of Props in Advertising
- Disruptive innovation opportunity: Incorporate unexpected props, like a glass case or a cage, in advertising campaigns to create intrigue and engage viewers on a deeper level.
Sectors Adopting This
- Automotive
- Disruptive innovation opportunity: Introduce adventurous and experiential marketing strategies to promote vehicles, emphasizing their capabilities and appeal to thrill-seekers.
- Advertising
- Disruptive innovation opportunity: Push the boundaries of traditional advertising techniques by incorporating interactive elements and creative storytelling to captivate audiences.
- Security Solutions
- Disruptive innovation opportunity: Develop visually striking advertisements that highlight the effectiveness and reliability of security products, focusing on their ability to keep valuables safe.
