Emporio Armani has unveiled the ad campaign for its new perfume, Diamonds for Men, featuring Hollywood actor Josh Hartnett. Diamonds was created in cooperation with L’Oreal for urban, young men.
The bottle of Emporio Armani Diamonds for Men was designed by Giorgio Armani himself in the shape of a square-cut diamond.
Arriving in August 2008, the perfume was created by Jacques Cavallier of Firmenich. According to Fragrantica, “It contains gourmet-woody aromatic juicy, with an unusual gourmet reversal in the top notes. The perfume opens with sparkling, sweet aromas of bergamot, with Guaiac, vetiver, cedar, Szechuan pepper, cocoa and ambroxan.”
Fashion photographer Mario Testino shot the printed ads for the campaign while David Slade directed the video commercial.
The perfume will be available in 30, 50 and 75ml EDT, 75 ml aftershave, 200 ml bath and 75 ml deo stick.
What's Driving This Trend
- Celebrity Perfume Ads
- Opportunity for utilizing celebrity endorsements in perfume advertising to increase brand recognition and appeal.
- Urban Men's Fragrances
- Growing trend of developing fragrances specifically targeted towards urban, young men.
- Designer Perfume Bottles
- Increasing focus on unique and artistic designs for perfume bottles, creating a visually appealing product.
Who This Affects Most
- Perfume
- Potential for incorporating celebrity endorsements to enhance brand image and drive sales in the perfume industry.
- Fashion Photography
- Opportunity for fashion photographers to collaborate with perfume brands to create visually captivating ad campaigns.
- Fragrance Manufacturing
- Increasing demand for fragrance creation tailored to the preferences of urban, young men, driving innovation in fragrance manufacturing.
