I love this hilarious tongue-in-cheek ad campaign by Oops! magazine. The print ads show you that, "Celebrities would invent anything to avoid ending up in Oops! magazine."
These 'inventions' include a Thighs Fixator that would help the tabloid starlets keep their legs closed when they step out of the car. Something that can be utilized by Britney Spears, Lindsay Lohan and many more Hollywood IT girls that seem to be allergic to underwear.
The second 'invention' solves the problem of the nip-slip, a popular occurrence at red carpets. The Nipples Guard protects the nipples from exposure by covering them with fake (yet realistic looking) ones. I am not sure which one is worse, a nip-slip showing real nipples or a fake plastic one...
The campaign was created by Isobar France / Flying Circus ad agency with creative director Jean-Christophe Manfredi, art director Sébastien Crublet, and copywriters, Damien Liot, and Julien Sens. The illustrations were done by Yeaaah!
What's Driving This Trend
- Tabloid Starlet Accessories
- Disruptive innovation opportunity: Design and manufacture practical yet fashionable accessories that help prevent embarrassing situations for tabloid celebrities.
- Red Carpet Wardrobe Malfunction Solutions
- Disruptive innovation opportunity: Develop innovative products that protect against wardrobe malfunctions at high-profile events and red carpets.
- Humorous Advertising Campaigns
- Disruptive innovation opportunity: Create funny and tongue-in-cheek ad campaigns that captivate audiences while promoting brands or products.
Who This Affects Most
- Fashion Accessories
- Disruptive innovation opportunity: Explore the market for innovative fashion accessories that cater to the needs of celebrities and offer practical solutions.
- Event Management
- Disruptive innovation opportunity: Provide comprehensive solutions for managing high-profile events, including wardrobe malfunction prevention and response strategies.
- Advertising and Marketing
- Disruptive innovation opportunity: Develop unique and humorous advertising campaigns that break through the clutter and create a strong brand impact.
