Here is a woman who must really, really love typeface text. The video as well as the stills show how she covers her entire body, or at least the most visible parts of it, with different typeface letters. The letters read: “Write here, right nowâ€.
When she is finished self-decorating, the woman,dressed in a black halter top that exposed her midriff section and black shorts, then proceeds to saunter on down the street.
Eventually, she goes into a public transportation vehicle with her body covered in black ink writing from her face down to her feet.
I don't pretend to know the reasons behind this project/experiment but one thing I can say is that this woman is some kind of typeface freak. However, she does display good skills with those fonts.
What's Driving This Trend
- Body Art
- Disruptive innovation opportunities include the development of new types of body paints and inks, as well as the integration of digital technologies into body art practices.
- Self-decoration
- There is potential for disruptive innovation in the development of new self-decoration techniques and tools, such as temporary tattoos or body stencils.
- Typeface Freak
- Disruptive innovation opportunities could involve the creation of personalized typeface designs and the incorporation of typography into various industries, such as fashion and advertising.
Who This Affects Most
- Art and Design
- The art and design industry could explore disruptive innovation through the creation of new body art techniques and materials.
- Fashion
- There are opportunities for disruptive innovation in the fashion industry by experimenting with typography and incorporating typeface designs into clothing and accessories.
- Advertising and Marketing
- Disruptive innovation could occur in the advertising and marketing industry by incorporating typography and body art into promotional campaigns and brand identities.
