It's all bout timing and precision in NYC-based photographer Meg Wachter's new DUMPED! collection. Missing the shot by a fraction of a second implies a tedious cleaning up of a very messy model before you can have another go.
However, the hard work paid off handsomely, as the resulting 13 images are extremely fun and make me want to go have a food fight right away.
Wachter dumped an assortment of materials on the heads of the models. These include, cottage cheese, tomato paste, tar + feathers, milk + cereal, pepto bismol, coffee, eggs, maple syrup, velveeta cheese, spaghetti o's, apple sauce, sunny delight, and (poetically) dish detergent.
See another fun (and maybe a bit weird) photograph collection:
What's Driving This Trend
- Food Fight Photography
- There is an opportunity for photographers to capture playful, messy and fun images of people engaging in food fights.
- Messy Advertising
- Brands can use messy, fun and unconventional advertising campaigns to generate buzz and stand out from the competition.
- Sensory Marketing
- There is potential for brands to create unique and memorable experiences using taste, smell and tactile sensations in their marketing strategies.
Who This Affects Most
- Advertising
- Advertising agencies can create unconventional and memorable campaigns using messy photography and food fights to capture consumers' attention.
- Fashion
- Fashion designers and retailers can use messy, playful and unconventional photoshoots to promote their products and stand out in a crowded market.
- Food and Beverage
- Food and beverage companies can incorporate sensory marketing techniques and unconventional advertising campaigns into their brand strategies to attract and engage customers.
