M & M's looked like they had a ground-breaking innovation on their hands when they launched My M & M's, a service that lets you customize your candy-coated chocolates with text or your company logo, but now they are letting customers have personalize them with photos!
Users can now upload images to the website which are then printed on the candies in black and white. What a fantastic way to announce the arrival of a new baby or send our wedding invites!
Check out some more candy you can customize:
What Makes This Trend Stand Out
- Customized Food Products
- Disruptive innovation opportunity: Expanding photo customization options to other food products like cookies or cakes.
- Personalized Marketing
- Disruptive innovation opportunity: Integrating personalized photo candies into marketing campaigns to create unique, memorable brand experiences.
- Print-on-demand Services
- Disruptive innovation opportunity: Developing a platform that offers print-on-demand services for personalized candies and other consumer goods.
Sectors Adopting This
- Food and Beverage
- Disruptive innovation opportunity: Incorporating photo customization technology into food and beverage products to enhance personalization and engagement.
- Photography and Printing
- Disruptive innovation opportunity: Collaborating with candy companies to provide customized printing services for photos on candies and other edible products.
- Event Planning and Celebrations
- Disruptive innovation opportunity: Partnering with event planning companies to offer unique personalized photo candies as a novel way to celebrate special occasions.
