Self-Made Celeb Movie Promotions

Ben Stiller, Robert Downey Jr., Jack Black for Tropic Thunder

Actor Ben Stiller knows the tremendous power of the internet and viral videos so he attempted to create his own to promote his new movie, Tropic Thunder. With the collaboration of Iron Man's protagonist Robert Downey Jr. Kung Fu Panda star Jack Black and Stiller's internet savvy teenage nephew, the actor created a juvenile but hilarious video that has Downey Jr. squabbling with Stiller's nephew and repeatedly crotch-kicking Jack Black among other things.

As of this writing, the video, which was posted to YouTube 3 days ago, has only received some 10,400 views.

Viral Movie Promotions
Opportunity for movie professionals to create viral videos as a promotional strategy.
Collaborative Marketing
Chance for actors to collaborate and create innovative marketing content.
Internet Impact on Movie Promotions
The power of the internet to amplify the reach of movie promotions.

Industries Being Reshaped

Film Industry
Film professionals can leverage viral marketing strategies for movie promotions.
Entertainment Industry
Opportunity for entertainment professionals to explore collaborative marketing campaigns.
Digital Marketing Industry
Internet-based marketing strategies can disrupt traditional promotional methods in the movie industry.
SCORE
4.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 52%
Activity 88%
Freshness 8%

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