Every 18 months, fashion label Mango offers young designers around the world the chance to enter the Mango Fashion Awards. The international fashion design competition has the support of five of the most influential international fashion design schools. The objective of the project is to give young designers access to a new media platform and give them the opportunity to market their collections.
Implications - Schools such as Paris' Institut Français de la Mode and London's Central Saint Martins School of Art and Design are part of the organization team that puts on this wonderful event. The featured ads for the Mango Awards display famous designers like string puppets that are made out of wood.
What's Driving This Trend
- Fashion Design Competitions
- Disruptive innovation opportunity: Develop an online platform that connects young designers with fashion design competitions worldwide, providing them with exposure and opportunities.
- New Media Platforms for Designers
- Disruptive innovation opportunity: Create a digital platform specifically designed for young designers to showcase their collections, attracting attention from industry professionals and potential buyers.
- Partnerships Between Fashion Schools and Brands
- Disruptive innovation opportunity: Facilitate collaborations between fashion schools and established fashion brands to provide young designers with mentorship, resources, and market access.
Who This Affects Most
- Fashion Design Competitions
- Disruptive innovation opportunity: Develop an online platform that connects young designers with fashion design competitions worldwide, providing them with exposure and opportunities.
- Fashion Retail
- Disruptive innovation opportunity: Integrate interactive digital displays in fashion retail stores to feature collections of emerging designers, creating a unique shopping experience.
- Education
- Disruptive innovation opportunity: Incorporate digital design platforms in fashion education, enabling students to experiment, collaborate, and showcase their work in a virtual environment.
