Supermodel and talk-show host Tyra Banks is featured on the cover of the latest issue of The New York Times Magazine in a cover story profile that shares her secret weapon arsenal of 275 smiles with photographer Ruven Afanador.
From her Victoria’s Secret supermodel days to her current success on TV, Tyra’s smile has always been considered one of her greatest assets. In the feature, Tyra offers a smiling lesson featuring 275 shots of her grinning, ranging from the “surprise smile,” the “angry but still smiling” smile, the “flirting with boyfriend” smile to the $$$ “commercial” smile.
Tyra shares in the accompanying interview, “Smiles come naturally to me, but I started thinking of them as an art form at my command. I studied all the time. I looked at magazines, I’d practice in front of the mirror and I’d ask photographers about the best angles. I can now pull out a smile at will.”
What Makes This Trend Stand Out
- Personal Branding
- Tyra Banks' lessons on smiling as a tool to control and promote personal brand might inspire coaches to offer similar lessons.
- Social Media Marketing
- Social media marketers can learn from Tyra Banks how strategically using a variety of expressions might help to promote their brands and products.
- Emotional Intelligence Coaching
- Tyra Banks' use of different types of smiles to convey different emotions could inspire emotional intelligence coaches to offer lessons on using a wide range of emotional expressions in interpersonal communication.
Sectors Adopting This
- Modeling
- Tyra Banks' smiling lessons might inspire modeling agencies to include modeling techniques based on the use of a variety of facial expressions.
- Photography
- Photographers can learn from Tyra Banks how to capture different facial expressions in their photos, which will make them stand out in a crowded market.
- Media Production
- Tyra Banks' use of a wide range of facial expression to promote her brand could teach media producers to encourage their talent to learn and utilize a variety of expressions to help cultivate a more engaging persona.
