Peacock Patterns

Multi-Hued Fashion

Peacocks have been a heavy influence for a wide range of fashion designers this season who sought inspiration from the brilliant blues, turquoises, greens and purples of the arrogant birds.

Fashion has been inspired by nature since the days the first humans donned animal furs and headdresses, and no wonder when there are creatures roaming this earth with tail feathers as extravagant as those of peacocks.

The gallery shoes accessories like real peacock feather hair clips to fully-patterned dresses. If that's a bit image too eccentric for you, however, you can still emulate the majestic birds by incorporating their jewel toned hues in your wardrobe. Female peacocks tend to have feathers in shades of white, which is where Fendi sought inspiration for their silver peacock evening bag.

Also the other items featured in the gallery are available on Shopbop.

Peacock-inspired Fashion
Fashion designers are incorporating the brilliant blues, turquoises, greens, and purples of peacock feathers into their designs, which presents an opportunity for sustainable and cruelty-free fashion.
Jewel-toned Hues in Fashion
Jewel-toned hues inspired by female peacock feathers are becoming more popular in fashion, which presents an opportunity for beauty companies to create matching makeup and nail polish lines.
Incorporating Nature Into Fashion
Designers have been incorporating nature into fashion since the first humans donned animal furs and headdresses, which presents an opportunity for a sustainable fashion industry that prioritizes eco-friendly materials and production methods.

Where This Applies

Fashion
The fashion industry can take advantage of the peacock-inspired trend by incorporating sustainable and cruelty-free materials, such as faux feathers, into their designs.
Beauty
The beauty industry can create makeup and nail polish lines that match the jewel-toned hues inspired by peacock feathers, which can appeal to consumers who are interested in unique and bold beauty products.
Sustainability
The trend of incorporating nature into fashion presents an opportunity for the sustainability industry to collaborate with the fashion industry to create eco-friendly materials and production methods.
SCORE
2.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 55%
Activity 21%
Freshness 8%

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