Southern California residents are gearing up for an earthquake in the likes of the recent devastating tremor in China. A new report released from the US Geological Survey and the California Geological Survey warns of the inevitability of a 7.8 magnitude quake along the San Andreas fault and the resulting deaths of thousands and $200 billion in damage.
The study has resulted in what is being called, “The Great Southern California Shake-Outâ€, scheduled for November 12-16, 2008. The 'Shake-Out' will be the, “country's largest-ever earthquake preparedness exercise,†and will include, “the largest earthquake drill in U.S. history.â€
The report says Southern Californians "have the opportunity to work together to write this ending . . . through the decisions they make -- or don't make -- to get ready for earthquakes."
Why This Trend Is Growing
- Earthquake Preparedness
- Opportunity for innovative solutions and technologies to help individuals and communities better prepare for earthquakes.
- Disaster Response
- Potential for disruptive innovations in disaster response systems to improve efficiency and effectiveness in the event of an earthquake.
- Structural Engineering
- Demand for groundbreaking advancements in structural engineering to design buildings and infrastructure that can withstand severe earthquakes.
Industries Being Reshaped
- Emergency Management
- Opportunity for advancements in emergency management technologies and strategies to enhance earthquake response and recovery.
- Insurance
- Potential for insurance companies to develop innovative products and policies to address earthquake risks and protect individuals and businesses.
- Construction
- Demand for innovations in construction materials and techniques to create earthquake-resistant buildings and infrastructure.
