Naughty Personified Plants

Vanity Fair's Viagra Shoot

Photographer Andreas Achmann recently did a Viagra shoot for Vanity Fair's No. 17/2008 issue entitled "Wie Steht's Denn?" which in German translates to "How are things standing now?", used similarly to the way "What's up?" is used in English.

The shoot creatively uses cactus plants to depict a wide array of male genitals of all shapes and sizes.

The plants with the Viagra branding show healthy depictions, while the other ones feature less desirable shapes and sizes.

I think they are just hilarious, especially when you know that Andreas Achmann is a high-caliber photographer with a long VIP client list that includes Levi's, Hermes, Shiseido, Maxim, and Elle.

Sexualized Plants
Opportunity for more creative and humorous depictions of plants in the photography and advertising industries.
Brand-inspired Photography
Potential for branded photo shoots and advertising campaigns in the pharmaceutical and healthcare industries.
Humorous Branding
Opportunity for brands to use humor and playfulness in their marketing efforts in various industries.

Sectors Adopting This

Photography Industry
The use of plants in new, creative ways could increase demand for plant photography and stock images.
Pharmaceutical Industry
Brands could use humor and playful imagery for advertising campaigns targeting male enhancement products.
Marketing and Advertising Industry
Brands in various industries can capitalize on the trend of humorous branding to differentiate themselves from competitors.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 31%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X