Who says beauty can't be rough? As a newcomer sport in town, the Memphis Roller Derby approached Archer/Malmo ad agency to come up with creative ways to raise their profile and promote their teams.
The result was a pinup-style calendar representing the essence and dynamics of the roller derby with its fusion of beauty and athleticism. In order to communicate this sexiness and grit, the photography by Tony Pearce featured heavily airbrushed female players in classic Bettie Page-style pinup poses with bruises, fresh cuts and black marks from the rough play.
Nicely done job by archer/malmo ad agency, Memphis, USA with creative director Gary Backaus, art director Amanda Casabella and airbrushing by Natalia Weedy.
Why This Trend Is Growing
- Airbrushed Beauty
- The use of heavily airbrushed imagery in promotional materials for sports or other traditionally rough activities can create an eye-catching juxtaposition and generate interest in the event or organization.
- Pinup Promotions
- Creating pinup-style promotional materials, like calendars or posters, can be a unique and engaging way to promote sports teams or other organizations with a strong aesthetic vibe.
- Sexy Grit
- Embracing the rougher, less polished aspects of sports or activities and incorporating them into promotional materials can create a sexy and edgy image for the organization or event.
Industries Being Reshaped
- Sports
- Sports organizations can enhance their promotional efforts by incorporating pinup-style imagery, airbrushing, or gritty elements to create a unique brand image.
- Advertising
- Advertising agencies can explore the use of pinup-style promotions, airbrushing, and gritty themes as a way to differentiate their clients in competitive markets.
- Fashion
- Fashion brands can incorporate elements of traditionally rough or gritty activities, such as roller derby, into their designs and marketing materials as a way to create a unique and edgy image.
