Car Couture

British Intersection Magazine is trying to appeal to more than just auto fanatics. To connect with those more into lifestyle, design and fashion than automotive topics, Intersection recently featured a stylish cover shoot in which an Italian Alfa Brera was dressed in different fashion looks.

The cover theme was "dress your car in couture."

Intersection's intention is to “mingle man and machine, art and design, fashion and architecture, music and film in the back of a parked car. Intersection is about experimenting with the way we experience cars as a part of the wardrobe of our fast paced and far ranging lives.”

The project's designers, Bless, Maison Martin Margiela, Ksubi, Visvim, Adam Kimmel and Richard James, are all known for their conceptual yet sensual and witty approaches.

The goal of the designers, each of which represent the city they are based in, was to bring together fashion and other forms of design to give birth to something new and unexpected.

And so, the Italian Alfa Brera that needed to be dressed, traveled from New York to London, from Tokyo to Sydney, Paris to Berlin and finally back to Milan to be shown at the furniture fair.