Kellogg's Nutri-Grain has just launched an online campaign to bring back the office tea trolley, a much missed tradition in the UK.
The campaign has a dedicated micro site which allows visitors to create and sign an office petition, view campaign videos and even win a tea trolley for the office (along with Dan, the sexy baker) and a holiday for their boss.
With the British drinking tea even in the most ridiculous heat, I can't see the weather being a problem. This campaign is really taking off, being featuring on blogs across the world.
But the reason for this is unexpected... a particular fondness for the 'sexy baker' seems to be emerging online.
"I have no strong feelings about mobile snack trays, but this glorified Nutri-Grain evangelist is sizzling (so much hotter than his American counterpart, the break room bagel guy,)" one blogger said. "He can push my trolley any day of the week -- or at least stand around pouring me tea for an indecently long time before moving onto the next hungry cog."
Why This Trend Is Growing
- Reviving Office Traditions
- The success of the Nutri-Grain campaign to bring back the office tea trolley highlights the trend of reviving old workplace traditions.
- Online Campaign Engagement
- The online campaign's success in creating a dedicated microsite, office petition, and social media buzz showcases the trend of increased online engagement for brand campaigns.
- Celebrity Endorsements for Food Products
- The popularity of the 'sexy baker' in the Nutri-Grain campaign points to the trend of celebrity endorsements in the food industry for increased brand appeal.
Industries Being Reshaped
- Food and Beverage
- The Nutri-Grain campaign demonstrates disruptive innovation opportunities for food and beverage companies to incorporate nostalgia and office traditions into their marketing strategies.
- Digital Marketing
- The success of the online campaign highlights disruptive innovation opportunities for digital marketing professionals to create engaging brand experiences and generate buzz through online platforms.
- Workplace Culture and Employee Engagement
- The revival of office traditions through the Nutri-Grain campaign presents disruptive innovation opportunities for businesses to enhance workplace culture and employee engagement by bringing back nostalgic elements.
