What do you get when you combine a group of nearly naked sumo wrestlers and a catchy disco beat with dramatic slow-motion video footage? One of Subaru's most hilarious TV spots to date! Just imagine Zoolander and his crew each gaining 200 lbs, stripping down to their undies and putting on sumo costumes.
The video, which features "Danger! High Voltage" by Detroit band, Electric Six, features several sumo wrestlers sudsing up a car by hand. You have to see it.
The Canadian commercial by DDB is for the 2009 Subaru Forester and uses the tag line, "Japanese SUVs just got a little sexier."
What a great way to promote a Japanese brand!
Key Themes Behind This Trend
- Hilarious TV Spots
- Opportunity for brands to create funny and memorable advertisements that can capture the attention of the audience.
- Creative Advertising Techniques
- Potential for brands to use innovative and unique methods, like combining unconventional elements, to stand out in a crowded advertising landscape.
- Humor as Branding Strategy
- Possibility for brands to leverage humor as a key component in their branding strategy to create a positive and memorable image.
Where This Applies
- Automotive
- The automotive industry can explore creative and funny ad campaigns to promote their products and differentiate themselves from competitors.
- Entertainment
- Opportunity for the entertainment industry to incorporate humor and unconventional elements in their advertising campaigns to increase audience engagement.
- Marketing and Advertising
- Innovative advertising techniques, centered around humor and unconventional elements, can be adopted by the marketing and advertising industry to help their clients stand out in the market.
