Omadaka has created a new video for the chiptune disco track “Kyoteizinc,†featuring the computer tweaked dance moves of Masako Yasumoto.
The Omodaka creative project adopts a process which they describe as “trial and error process of mutational fusion of music and motion graphics".
The soundtrack is somewhat of a mix of trance with what sounds a lot like the connecting sound of dialup modems.
Enjoyable, none the least.
Implications - In the last few years, the importance of investing in marketing campaigns with the potential to go viral has increased greatly. One of the best ways for a company to capitalize on this movement is by creating marketing that co-opts a popular viral fad (stop-motion, flash mobs, planking) and uses it to market their product.
What's Driving This Trend
- Fusion of Dance and Music
- Opportunities for companies to explore unique ways of combining music and dance to enhance marketing campaigns
- Experimental Creative Process
- Opportunities for companies to adopt an experimental approach to creative process to produce unique marketing materials
- Retro-futuristic Aesthetics
- Opportunities for companies to incorporate retro aesthetics in modern marketing campaigns.
Who This Affects Most
- Music Production
- Opportunities for music production companies to incorporate unique dance moves in music videos to increase audience engagement.
- Marketing and Advertising
- Opportunities for marketers to incorporate experimental approaches to produce viral marketing campaigns
- Fashion Industry
- Opportunities for the fashion industry to incorporate retro-futuristic aesthetics in advertising and promotional materials.
