Frustrated that so much potential green space was being wasted in their cities, groups of "guerrilla gardeners" have organized late night sneak outs which involve planting miniature gardens around town.
Their goal is to transform previously neglected public spaces into green havens for urbanites to enjoy. The movement has already caught on in cities like New York, Toronto and London.
Hard-to-reach spaces are accessed with the help of "seed bombs" which are contained inside empty egg shells. When thrown, they explode to release compost and seeds that hopefully blossom into stunning flowers.
If this sounds like sometime you want to start, you can let Richard Reynolds give you tips in his new book, On Guerrilla Gardening: A Handbook for Gardening Without Boundaries.
Adidas is using the buzz around Guerrilla Gardening for their own campaign to launch the Grün collection, which included a photo contest where you can submit your own work in exchange for Adidas swag, a DIY video for seed bombs and the living billboard we previous featured:
What's Driving This Trend
- Guerrilla Gardening
- Distributed gardening movements are disrupting urban spaces through secret late-night plantings and the use of seed bombs.
- Transformation of Neglected Space
- The trend of guerrilla gardening is reimagining neglected public spaces as green havens, creating opportunities for urban revitalization.
- Corporate Campaigns
- Companies like Adidas are leveraging the popularity of guerrilla gardening to create marketing campaigns and engage customers in eco-friendly activities.
Who This Affects Most
- Urban Gardening
- The guerrilla gardening trend is disrupting traditional gardening practices as it brings greener spaces to urban environments.
- Publishing
- The publishing industry can tap into the guerrilla gardening trend by creating books and resources that provide guidance on how to participate in this movement.
- Fashion and Apparel
- Brands like Adidas are using guerrilla gardening as a platform for launching eco-friendly products and engaging consumers through innovative campaigns.
