This ad for Absolut vodka shows a dissection of a bottle of vodka. What's special aboutt his ad is that although the glass dissection shown is computer-generated, the water filmed in the ad is the real deal.
A balloon with the same shape as the bottle filled with water was blown up and filmed at 8,000 frames per second. Using the high speed camera, the designers were able to capture the water keeping the shape of the bottle for a few seconds before the water splashed away.
It was designed by the agency MassMarket for the TBWA\Chiat\Day of New York.
Key Themes Behind This Trend
- Digital Dissection
- Exploring the use of computer-generated images combined with real-life elements to create visually compelling advertisements.
- High-speed Filming
- Utilizing high-speed cameras to capture fast-moving objects or phenomena in intricate detail.
- Realistic Advertising
- Creating advertisements that blur the lines between reality and simulation for a more captivating viewer experience.
Where This Applies
- Alcohol & Beverage
- Opportunity for vodka and other alcohol brands to create visually striking and immersive advertisements that engage consumers.
- Advertising & Marketing
- Potential for creative agencies to develop innovative ad campaigns that integrate digital effects with real-life elements to create an unforgettable viewing experience.
- Film & Entertainment
- Using high-speed filming techniques in the production of movies, TV shows, and commercials to capture stunning visuals and create new visual effects.
