British supermodel Kate Moss is starring in six videos for Agent Provocateur. The first of the bridal-themed videos, called White Wedding, was released on May 2.
"The campaign tells the story of 'the demise of a bride's 'big day' and serialize the unraveling of the religious organisation behind it," says Nitrolicious. "Scene 1: 'The Happiest Day of Her Life', where Kate is supposed to be playing a 'demure virgin bride' but as the story progresses each day she becomes 'dangerous.'"
Agent Provocateur is known for their racy, sexy, envelop-pushing ads and this video series promises NOT to be the exception judging by this first video in the series.
What's Driving This Trend
- Bridal-themed Video Ads
- Opportunity to disrupt traditional bridal advertising through provocative, serialized video campaigns.
- Celebrity Endorsements
- Utilizing celebrities in a provocative manner to capture attention and create a buzz for a brand or product.
- Serialized Storytelling
- A disruptive potential to engage audiences through a series of compelling and interconnected narratives.
Who This Affects Most
- Fashion and Apparel
- Fashion and apparel companies can create provocative campaigns similar to Agent Provocateur's bridal-themed ads.
- Wedding and Event Planning
- Wedding and event planners can utilize these types of ads to showcase their ability to provide unique, daring and unforgettable experiences to clients.
- Digital Marketing and Advertising
- Brands and marketers can leverage serialized storytelling techniques to engage audiences and increase brand awareness.
