Believe it or not, this is a dog house that, in all likelihood, was patterned after the dog owner's own house design.
Doggie Dream Homes will build a smaller version of a real home for dogs that may include furniture, curtains, air conditioning, satellite TV, internet and even a phone line.
"It seems pretty bizarre that just as many Americans are losing their homes due to the sub prime mortgage crisis, others are building McMansions just for their dogs," Dvice says.
Well put!
Key Themes Behind This Trend
- Luxury Pet Housing
- The trend of building upscale, miniature versions of real homes for pets such as dogs, cats, and other domesticated animals is disruptive innovation opportunity for retail industry
- Humanization of Pets
- The pet industry trend is heavily leaning towards pet owners treating pets on the same level as humans, and creating custom, luxurious living spaces tailored exactly to their pets' desires and needs is a disruptive innovation opportunity for the hospitality industry
- Technology for Pets
- Innovation in technology integrated into pet-focused homes, such as climate control, entertainment systems, internet access, and automation, is a disruptive innovation opportunity for the tech industry
Where This Applies
- Retail
- Pet owners are investing more in the comfort and luxury of their pets with upscale housing, opening up opportunities for custom mini home builders as well as high-end pet product manufacturers.
- Hospitality
- Pet owners prioritize pet welfare and enjoyment, creating a demand for luxurious and customized spaces for their pets, and creating an opportunity for pet-friendly hotels, resorts, and rental properties.
- Tech
- The pet industry is in need of innovative technology-driven solutions to create smart and automated luxury pet homes, leading to a disruptive innovation opportunity for companies that create pet-focused smart home systems and automation tech.
