Cocktail Shorts

The New Skirt?

This spring, shorts aren’t just for those with long, supermodel legs. That’s because Cocktail Shorts flatter just about every figure. They’re more voluminous that your standard short short, so you’ll never have to worry about muffin tops and pinched thighs while sitting.

Cocktail Shorts come in an ostentatious bevy of stunning colours, but if blacks and neutrals are your thing, plenty of designers have options for you too. They can be worn casually to the beach or a BBQ, or dressed up with a pair of heels and cute top that could be worn at an upscale bar.

Of course, if you’re not comfortable wearing something that short, longer alternatives work well too. Even knee-length pants can have a stunning effect and again work well in multiple scenarios.

Cocktail Shorts
May disrupt the traditional skirt market and offer a versatile and flattering option for women of all body types.
Voluminous Shorts
Provides a comfortable alternative to short shorts and may redefine the standard fashion choices.
Dressed-up Casual
Creates opportunities for fashion brands to design stylish tops and heels that can be dressed up with cocktail shorts.

Where This Applies

Fashion
Fashion brands can explore new designs and styles to incorporate cocktail shorts into their collections.
Retail
Retailers have the opportunity to offer a diverse range of cocktail shorts to cater to different preferences and body types.
Hospitality
Upscale bars and restaurants can capitalize on the trend by promoting cocktail shorts as a dressy option for their patrons.
SCORE
3.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 62%
Activity 24%
Freshness 8%

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