While it's no shocker to see sexy models in swim wear or lingerie on the covers of magazines, I was completely startled when I discovered Elle Magazine was featuring a pair of over-the-bellybutton-high granny panties on the FRONT COVER of their UK edition.
This isn't a magazine for seniors, folks. The magazine targets young teens and 20-somethings. Definitely the under 30 crowd, and generally the fashion savvy.
If Elle ends up inspiring girls to hit up the granny panty department of their local lingerie stores, then it's not the women but all their poor boyfriends I'm worried about. Gents: Good luck!
What's Driving This Trend
- Highwaisted Lingerie
- Opportunity for disruptive innovation in the lingerie industry by reimagining traditional granny panties as a trendy and fashionable item.
- Magazine Cover Shockers
- Potential for disruptive innovation in magazine publishing by featuring unconventional and unexpected fashion trends on front covers to attract attention and generate buzz.
- Targeting Younger Demographics
- Opportunity for disruptive innovation in the fashion industry by catering to younger generations with unique and unexpected fashion choices.
Who This Affects Most
- Lingerie
- The lingerie industry can capitalize on the trend of highwaisted undergarments by designing and marketing fashionable and stylish options for young women.
- Magazine Publishing
- The magazine publishing industry can explore opportunities to disrupt the traditional norms of cover models and feature unconventional fashion trends to attract a younger audience.
- Fashion Retail
- Fashion retailers can tap into the trend of targeting younger demographics by offering a wide range of trendy and unconventional fashion choices, including highwaisted lingerie.
