Kelly Clarkson performed for charity in the Idol Gives Back Foundation show. The event, which aired yesterday, seeked to raise awareness and funds to benefit six charities:The Children's Defense Fund, The Global Fund, Make It Right, Malaria No More, Save The Children, U.S. Programs and the Children's Health Fund. A bevy of celebs which included Robin Williams, Celine Dion, Forest Whitaker, Billy Crystal, Bono, Brad Pitt, Kelly Clarkson and many others participated in the event. During the show, viewers were able to make donations via toll-free lines and the Internet to the charities. Clarkson contributed to the event with these limited edition California stamps. All the proceeds are going towards supporting the charity event which raised $76 millions last year.
Why This Trend Is Growing
- Celebrity Philanthropy
- Celebrities using their influence to raise awareness and funds for charitable causes presents an opportunity for disruptive innovations in the online donation and fundraising industry.
- Limited Edition Merchandise
- The use of limited edition merchandise such as Kelly Clarkson's California stamps to raise funds for charity presents an opportunity for the collectibles industry to leverage celebrity philanthropy events.
- Televised Charity Events
- The success of televised philanthropy events such as the Idol Gives Back Foundation show presents an opportunity for innovation within the television broadcasting and advertising industries.
Industries Being Reshaped
- Online Donation and Fundraising
- The trend of celebrities participating in charitable events presents an opportunity for innovation within the online donation and fundraising industry.
- Collectibles
- The use of limited edition merchandise as a means to raise funds for charity presents an opportunity for the collectibles industry to leverage celebrity philanthropy events.
- Television Broadcasting and Advertising
- The success of televised philanthropy events such as the Idol Gives Back Foundation show presents an opportunity for innovation within the television broadcasting and advertising industries.
