Spiced Retro

Can Leather High Tops Reignite the Converse Brand?

We've seen a number of attempts to reignite retro brands, with innovations from Converse topping the list.

The latest innovation from converse: Leather All Star High Tops. These shoes are covered in patent leather including the recognizable Converse ankle logo top. The Beams x Converse All Stars Patent high tops come in both black and white and they are available at Beams.

Here's a link to 6 more Converse innovations:

Retro Revival
Exploring and revitalizing nostalgic brands through modern innovation
Patent Leather
Updating classic designs with a sleek, shiny finish
High-top Trend
Bringing back the popularity of high-top sneakers

Sectors Adopting This

Fashion
Integrating innovative materials and designs into classic fashion staples
Footwear
Experimenting with different shoe silhouette and designs using modern materials
Retail
Creating exclusive collaborations with popular brands to attract consumers
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 63%
Freshness 8%

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