Down under, they've found an innovative way to raise awareness for skin cancer, as melanoma is quite a frequent cancer in countries as sunny as Australia. The special newspaper ads featured a 3D image of a mole. When the readers ran their fingers over the moles, they felt rough and raised in texture, just like a potentially malignant mole.
Implications - The advertising agency who created this awareness campaign is called The Campaign Palace located in Melbourne, Australia. It is important for people to know how to check for cancer and placing an ad in the daily paper is a good way to grasp people's attention. Another of their ads reads "is one of your spots changing color?" These types of interactive ads get people thinking and learning at the same time.
Key Themes Behind This Trend
- Interactive Advertising
- The use of interactive ads in print media is gaining popularity in the advertising industry.
- Health Awareness Campaigns
- Campaigns that increase awareness about health issues are becoming more prevalent in the advertising industry.
- Innovative Marketing Techniques
- The development of innovative marketing techniques is becoming more important in the advertising industry to capture the attention of consumers.
Where This Applies
- Advertising
- The advertising industry can create impactful campaigns for health awareness.
- Medical
- The medical industry can collaborate with advertising agencies to increase awareness about medical issues.
- Print Media
- The print media industry can use innovative advertising techniques to attract more readers and advertisers.
