Didn't Glade do this already? Oh sorry...these are "outdoor candles". Well if they're for the outdoors, why are they not 100% water proof? After a night of drinking outside I don't want to have to remember to bring these in. Because if I do forget, there goes my $90.
These LED candles may be good for windy nights but I like my Tiki Torches.
Implications - Consumers have long been concerned with decorating and personalizing their indoor environemnets, but there has been a wave of outdoor indulgences in recent years. By introducing weatherproof versions of beloved household adornments, companies can capitalize on consumer's willingness to indulge outdoors.
Key Themes Behind This Trend
- Weatherproof Outdoor Decor
- Opportunity for companies to capitalize on consumers' desire to personalize their outdoor spaces with weatherproof versions of beloved household adornments.
- LED Technology for Outdoor Lighting
- Opportunity for companies to introduce innovative LED lighting technology for outdoor use.
- Multi-purpose Outdoor Lighting
- Opportunity for companies to develop multi-purpose outdoor lighting products for consumers who want to decorate and light their outdoor spaces with one product.
Where This Applies
- Home Decor Industry
- Opportunity for home decor companies to expand their product lines and include weatherproof versions of beloved household adornments for outdoor spaces.
- Outdoor Lighting Industry
- Opportunity for outdoor lighting companies to introduce innovative LED technology for outdoor use and create multi-purpose lighting products.
- Camping and RV Industry
- Opportunity for camping and RV companies to offer weatherproof outdoor lighting and decor options for consumers who spend time outdoors.
