PETA's been known to produce some pretty sexy ads. For the Rude Food PSA, they've steered away nude celebrities (who would rather go naked than wear fur) and instead used some very hot, steamy imagery without so much a glimpse of a person.
The video show that even fruits and vegetables can turned into objects of lust, showing how enticing an animal product-free diet can be. '
Now that's hot!
Implications - Sexuality continues to be a very lucrative advertising technique that is used across varying industries. Businesses who want to instantly make a statement and capture media attention should consider touching upon taboo topics or sexuality in order to garner the mass audience they need to sell or promote their product.
What's Driving This Trend
- Sexual Advertising
- Businesses across different industries can use taboo topics or sexuality to make a statement and attract media attention.
- Veganism Promotion
- The use of sensual foodvertising can be an effective way to promote animal product-free diets and capture consumers' attention.
- Non-human Objectification
- Objectifying non-human entities such as fruits and vegetables can be a disruptive innovation opportunity in advertising and marketing.
Who This Affects Most
- Food and Beverage
- Sensual foodvertising can be used in the food and beverage industry to market vegetarian and vegan products in a new and enticing way.
- Fashion and Beauty
- Sexual advertising can be used in the fashion and beauty industry to promote products in an attention-grabbing way.
- Entertainment
- Taboo and sexual themes can be used in the entertainment industry to generate buzz around new releases or events.
