Your initial reaction may be shock when you see this ad, but take a closer look. It's a print campaign for Bolt Detergent and definitely made me do a double take.
The best part is the tag line, "It smells this irresistible."
It's an attention grabber, for sure, and isn't that what clever ads are about?
Advertising Agency: Leo Burnett Canada
Creative Directors: Judy John, Israel Diaz, Heather Chambers, Licia Martella
Art Directors: Israel Diaz, Anthony Chelvanathan
Copywriters: Judy John, Steve Persico
Photographer: Todd McLellan
Designers: Caio Oyafuso, Israel Diaz
Published: March 2008
Implications - The use of quirky humor in advertising not only captures attention, but creates positive brand recognition by communicating a messaged of lightheartedness and free thought.
What's Driving This Trend
- Quirky Humor in Advertising
- Opportunity to create attention-grabbing ads that promote positive brand recognition through lightheartedness and free thought.
- Shockvertising
- Potential for advertisements that elicit initial shock reactions to captivate audiences and encourage further engagement.
- Creative Print Campaigns
- Chance to develop unique and visually striking print ads that make viewers do a double take.
Who This Affects Most
- Advertising
- Opportunity for advertising agencies to leverage the use of quirky humor and shockvertising techniques in their campaigns.
- Detergent
- Potential for detergent companies to create disruptive print campaigns that stand out from traditional advertisements and attract consumer attention.
- Photography
- Chance for photographers to collaborate with advertising agencies to create visually impactful and attention-grabbing print campaigns.
