Kate Hudson is widely known for her natural ways, from her boho style of dressing to the environmental causes she supports. Most recently she's supported WildAid in a project which saw her team with her long time hair stylist, David Babaii, to launch an eco-friendly haircare line.
Hudson will donate 10 per cent of the proceeds to the foundation which aims to end the illegal trade of wild animals. In the African photo shoot for the ad campaign, shot by Peter Lindbergh, the young starlet posed with exotic animals like cheetahs and lion cubs.
"I really have a thing about natural product," she said. "It's very difficult to make things that are completely organic and sustainable. David and I got so excited about making something like that. Making something conscious and making it good."
"We have a blast together," she said of her stylist. "I'm just lucky to have him as my companion while I travel and work."
Kate, who is Goldie Hawn's daughter, said her favourite animal to work with was the cheetah.
"He was purring," she said. "I remember listening to it and [asking], 'Should I be running right now because his purr sounds more like a growl?' But they're like, 'No. He's just super happy.' And I got really comfortable with it. And I would literally lay on the cheetah. It was really pretty cool."
She liked the lions too though.
"Even though they're babies, they are lions. They were very sweet. I would put them on their back and rub their tummy. And they would love it!"
Key Themes Behind This Trend
- Eco-friendly Haircare
- The trend of eco-friendly haircare products is on the rise, presenting an opportunity for companies to develop organic and sustainable haircare lines.
- Wildlife Conservation
- The growing interest in wildlife conservation creates opportunities for businesses to support and contribute to foundations and organizations dedicated to ending the illegal trade of wild animals.
- Animal-inspired Fashion Shoots
- The trend of incorporating exotic animals in fashion shoots presents an opportunity for creative collaborations and unique marketing campaigns.
Where This Applies
- Beauty and Personal Care
- The beauty and personal care industry can tap into the market demand for eco-friendly haircare products to develop and promote organic and sustainable haircare lines.
- Non-profit and Wildlife Conservation
- Non-profit organizations and businesses in the wildlife conservation industry can collaborate to raise awareness and funding for initiatives aimed at ending the illegal trade of wild animals.
- Fashion and Photography
- The fashion and photography industries can explore creative collaborations that incorporate exotic animals in fashion shoots, creating unique and attention-grabbing campaigns.
