"Refreshingly Brazilian, a Bit more exciting" that's what the campaign for Brazilian Bit Copa beer claims. I say, more than just a bit exciting!
The print ads successfully create a Brazilian carnival atmosphere with hot barely dressed girls holding Bit Copa beer while various local Brazilian culture icons and scenes are painted on their bodies using colorful body paint.
The campaign playfully and creatively shows interactions between the beer and the painted figures. My favorite is the clown on the girl's stomach drinking the beer through the straw through her belly button.
The campaign was created by Jung von Matt Alster ad agency, Hamburg, Germany with creative direction by Goetz Ulmer and Fabian Frese; art direction by Christian Kroll, and photography by York Christoph Riccius.
Check out more Body Paint art shoots:
Why This Trend Is Growing
- Body Paint Advertising
- The use of body paint in advertisements could offer disruptive innovation opportunities for creative agencies to showcase products and brands in a unique way.
- Cultural Iconography Printing
- The integration of cultural iconography in print advertising can provide an opportunity for disruptive innovation to create engaging campaigns that resonate with consumers.
- Interactive Advertising
- Interactive advertisements that show playful interactions between products and figures using technology can create innovative marketing solutions.
Industries Being Reshaped
- Advertising
- The advertising industry can explore the use of body painting and cultural iconography printing to produce eye-catching campaigns that convey strong brand messages.
- Beverage
- The beverage industry could consider utilizing body paint and interactive advertising to create unique campaigns that enhance brand awareness and engagement.
- Photography
- The photography industry could take advantage of the demand for creative campaigns by offering services that include body painting and cultural iconography printing in their shoots.
