The police in Marietta, Ohio seized a plastic bag with green crack. "I don't know if they're Irish or not," Sheriff Larry R. Mincks said about the suspects. "They could be, I suppose. Or maybe they just wanted to celebrate the holiday." Apparently this is not an isolated incident. Crack dealers have been known to use food coloring in the past to make crack look like candy.
You just have to admire the entrepreneurial spirit of crack dealers. They are not afraid of innovation and of thinking outside the box or the crack house. And in that regard, I was really tempted to put this trend in the "Marketing Trend" or the "Marketing Strategy" categories. Goodness knows I should also be able to put this in the "Celebrity Products" category. Oh well.
Why This Trend Is Growing
- Green Drugs
- Opportunity for disruption in drug testing and detection technologies to keep pace with emerging drug trends.
- Colorful Packaging
- Opportunity for disruptive innovation in packaging industries to combat the sale of drugs disguised as food or candy.
- Creative Marketing
- Opportunity for disruptive innovation in marketing strategies to address the public health concerns associated with the illegal drug trade.
Industries Being Reshaped
- Drug Testing and Detection
- Opportunity for disruptive innovation in drug testing technologies to keep up with the increasing variety of illicit drugs being marketed.
- Packaging
- Opportunity for disruptive innovation in packaging industries to prevent criminals from using deceptive tactics to market drugs to children.
- Public Health
- Opportunity for disruptive innovation in public health interventions to address the rising public health concerns associated with illegal drug trade.
