Thornton's have come up trumps again with egg-cellent Easter PR Story.
They have created five Easter eggs bearing the faces of Gordon Brown, Victoria Beckham, David Beckham, Lily Allen and Prince Harry. These people were chosen as they "represent a spectrum of British culture." Yeah, yeah but we are just talking about chocolate eggs with famous people's faces on here, folks!
They did however get some pretty awesome people to do their eggs as it were:
Giving the whole chocolate thing street cred they worked with design duo Id-Iom, best known for their graffiti-style art.
Designer Henry Holland decorated an egg using his trademark colours
Tattooist Louis Molloy did a swallows and bluebirds tattoo design
Patissier Eric Lanlard made an egg lavishly decorated with gold leaf and sugar crystal pieces.
Predictably E Bay is involved (YAWN) and the eggs will be auctioned for charity. Quite why anyone would want to eat Gordon Brown's face is beyond me though.
Why This Trend Is Growing
- Celebrity Branded Products
- Businesses can collaborate with celebrities to create branded products that generate buzz and proceeds for charity.
- Graffiti-style Art
- Businesses can incorporate graffiti-style art into their designs to appeal to younger, more urban markets.
- Unique Easter Egg Designs
- Businesses can create unique holiday-themed products by collaborating with designers and artists to create one-of-a-kind designs.
Industries Being Reshaped
- Chocolate and Confectionery Manufacturing
- Companies in the chocolate and confectionery industry can partner with designers and artists to create unique products that stand out in a crowded market.
- Fashion and Apparel
- Companies in the fashion industry can incorporate graffiti-style art into their designs to appeal to younger, more urban markets.
- Online Auctions
- Companies in the online auction industry can partner with businesses and celebrities to auction unique, limited edition products for charity events.
