When you buy fragrances, you get excited for that extra goody on the side, like a scented lotion to match, right? How about a matching cell phone?
Lolita Lempicka's beautiful perfume bottles have become such an adored design, that the French designer has created the Samsung U600 in a design to match. Both the bottles and cell phone feature a romantic purple and golden design; for those who read fashion magazines, the print campaign for the fragrance probably comes to mind.
Although you won't get the phone for free when you buy the perfume, it's still neat to know that you could snap up something matching if you're in love with the swirling purple and gold designs.
Why This Trend Is Growing
- Fragrance-inspired Products
- Opportunity for brands to create products that complement and match popular fragrances.
- Fashion-technology Crossovers
- Potential for collaborations between fashion designers and technology companies to create stylish and functional tech products.
- Design-driven Marketing
- Increasing use of design aesthetics as a marketing strategy to create cohesive brand experiences across different product categories.
Industries Being Reshaped
- Beauty and Fragrance
- Opportunity for perfume brands to expand their product lines and offer complementary items, like phones, to their customers.
- Technology and Electronics
- Potential for technology companies to partner with fashion and fragrance brands to create unique and stylish tech products.
- Fashion and Design
- Growing trend of incorporating design elements from popular products, like perfume bottles, into other lifestyle and fashion items.
