For Diesel's High Speed Fashion online shopping campaign, they've launched print ads featuring an attractive young mother powdering her babies bum while running in skinny jeans and stilettos.
On that ad, Fashionista ads commentary post it notes. In this case, "Haiku: You should buy Diesel / You can run in your jeans and / powder baby's butt"
The print campaign has been featured in fashion magazines like Nylon. Cool concept.
Check out the following Diesel ads, all of which created a lot of buzz.
What's Driving This Trend
- Virtual Stick on Notes
- Opportunity for disruptive innovation in the stationary industry by incorporating virtual stick-on notes that can be used in digital environments.
- High Speed Fashion
- Opportunity for disruptive innovation in the fashion industry by leveraging technology to enhance the online shopping experience and create a sense of urgency.
- Fashionista Commentary
- Opportunity for disruptive innovation in the advertising industry by allowing consumers to directly engage with print ads through commentary post-it notes.
Who This Affects Most
- Stationery
- Opportunity for disruptive innovation in the stationery industry by developing virtual stick-on notes that can be used in digital environments, providing new functionalities and convenience.
- Fashion
- Opportunity for disruptive innovation in the fashion industry by embracing high-speed online shopping experiences, leveraging technology to deliver convenience and a sense of urgency to consumers.
- Advertising
- Opportunity for disruptive innovation in the advertising industry by integrating interactive elements, such as commentary post-it notes, into print campaigns to enhance consumer engagement.
