Grand Theft Auto IV has come up with a really creative campaign to market their latest game. GTA hired counterculture artists to create elaborate graffiti wall murals all around New York City.
The images are scattered from China Town to Harlem, so those in the NYC area can head down and check it out for themselves. It's turned into a type of real life game where people who spot the murals rush to post online to share the location of the murals around the city.
What Makes This Trend Stand Out
- Interactive Street Art
- Opportunity for artists to create interactive graffiti that engages and motivates audience participation.
- Location-based Marketing
- Opportunity for businesses to use location-based campaigns to attract and engage potential customers in specific areas.
- User-generated Content
- Opportunity to leverage user-generated content in marketing campaigns to increase brand awareness and engagement.
Sectors Adopting This
- Gaming
- Disruptive innovation opportunity for gaming companies to integrate real-life experiences with virtual gaming worlds.
- Art and Entertainment
- Opportunity for artists and entertainment companies to use street art as a unique and captivating marketing strategy.
- Digital Marketing
- Opportunity for marketers to explore new channels for user-generated content and location-based campaigns.
