When looked at from afar, it becomes evident that this image of a face actually consists of photographs of hundreds of naked human bodies that, with their combination of unique shapes and colours.
The clever ad was created for a BBC genealogy TV program which focuses on ancestry, called Who Do You Think You Are. If you click on the second image, you can see it in more detail.
These ads remind me a lot of the cosmetic surgery awareness campaign that featured thousands of Barbie dolls representing the number of breast augmentations in a single month in the US.
What Makes This Trend Stand Out
- Body Photography
- Opportunity for innovators to explore photography in a creative and unconventional manner by using the human body as their canvas.
- Ancestry Marketing
- Opportunity for businesses to target customers interested in their genealogy and family history through personalized advertising and marketing campaigns.
- Shockvertising
- Opportunity for businesses to use provocative and attention-grabbing advertising techniques to generate buzz and garner attention.
Sectors Adopting This
- Genealogy TV Programs
- Opportunity for TV networks to create and promote genealogy-based programming that connects with audiences in a unique and emotional way.
- Cosmetic Surgery Awareness Campaigns
- Opportunity for organizations in the healthcare industry to use creative campaigns to raise awareness about certain medical procedures, and demystify stigmas associated with going under the knife.
- Art and Design Advertising
- Opportunity for businesses to use innovative artists and designers to create unique and unconventional advertising campaigns that capture the attention of a wider audience.
