Dove has made some pretty smashing commercials in the past, and it seems the creative teams behind them aren't resting on their laurels.
Their latest spot has again been launched into a viral state, and it's nothing like anything we've seen from Dove before. The ads, created by Ogilvy Brazil, promote Dove Invisible Dry in an extremely bizarre spot inspired by Japanese puppet theatre.
In the video, a young girl dressed in a flowy summer dress is having a great time until she's attacked by a thunder cloud. With a ridiculous amount of drama, she digs through her purse looking for something to protect her, yet things like the umbrella she stashed won't save her. Guess what finally helps...
Check out these other Dove ads:
Why This Trend Is Growing
- Viral Advertising
- Opportunity for businesses to create unique and attention-grabbing ads that can go viral and generate buzz.
- Cross-cultural Marketing
- Opportunity for businesses to draw inspiration from different cultures and create innovative and engaging marketing campaigns.
- Emotional Storytelling
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Industries Being Reshaped
- Personal Care
- Disruptive innovation opportunity for personal care companies to create unconventional and memorable advertising campaigns for their products.
- Film and Entertainment
- Disruptive innovation opportunity for film and entertainment companies to explore cross-cultural inspirations and incorporate them into their productions.
- Advertising and Marketing
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