Medieval Fashion

Stella McCartney A/W 2008

Good Sir, may you look to you for some fashion inspiration? It seems Stella McCartney sought inspiration from her Fall 2008 collection from King Arthur's days.

The medieval inspiration was clear at Paris Fashion Week as the young designer sent models down her runway that looked ready to jump on horses and start jousting.

"Rug-like mustard knits emblazoned with grandiose coats-of-arms strode alongside foggy drifting chiffons and heavy plain midnight-blue velvet shifts," Catwalk Queen described. "Some, like a small tulip LBD, were cute, sleek and feminine, while long black smocks and boxy double-breasted wool-felt coats with enormous lapels eliminated any silhouette whatsoever. Some ensembles gave off an earthy, ethnic vibe; others harked back centuries to the medieval damsel."

The Vegan designer has made a name for herself in the fashion world for designing and promoting only eco-friendly, organic product, both fashion and beauty lines. In none of her collections has she ventured into the bizarre until now, so it's refreshing to see the young Brit experiment with her creativity.

Eco-friendly Medieval Fashion
Designing medieval-inspired clothing from eco-friendly or recycled materials can be a disruptive innovation in the fashion industry.
Medieval-inspired Beauty Products
Creating eco-friendly, organic beauty products with a medieval-inspired theme can be a disruptive innovation opportunity in the beauty industry.
Authentic Medieval Fashion for Reenactment
Creating authentic medieval-inspired clothing for historical reenactment events can be a disruptive innovation in the entertainment industry.

Where This Applies

Fashion
The fashion industry can use eco-friendly materials to create medieval-inspired clothing.
Beauty
The beauty industry can create organic and eco-friendly beauty products with a medieval-inspired theme.
Entertainment
The entertainment industry can develop and sell authentic medieval-inspired clothing for historical reenactment events.
SCORE
6.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 96%
Activity 99%
Freshness 8%

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